Here’s why you can’t get that meeting you so badly want and need
People who agree to meet with you a second time, prospects that buy, customers that return to purchase again, readers of your articles, subscribers to your website – they all have something in common. They need a positive Return On Investment (ROI) to make it happen.
For a person to give you time or money, they have to perceive a return that's greater than what they give. For a person to do it twice, they have to realize it.
If you're having a hard time getting people to accept your appointment or respond to your offer, look first at what you're offering in return. Are you offering something of real value? If not, that's your problem.
No response is a loud message. It's the market telling you it doesn't understand or care about the ROI you're offering. Whichever it is, the result is the same.
People have choices. To win in business you have to offer the greatest available ROI. Anything less and your odds of success are diminished.
What do you think? Will you give your time, energy or money to something with a negative return? How much of a return do you need, want, and require?
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